With a fresh perspective on children’s wear, London-based OWA YURIKA brings together the city’s cutting-edge design aesthetics with high-quality Japanese manufacturing, luxury fabrics and attention to detail. Founded by mother-daughter designer duo Yuki & Yuriko Oshima it all started with the idea to dress children in unique styles and embrace girlhood in an individual way. Reflecting on practical designs and a durable finish, the brand features playful yet elevated styles that are charming and full of character.